What makes a TV show font memorable? On a subconscious level, the fonts that are used can invoke a feeling, and set the tone of the TV show even before a viewer even sees it. The most successful TV logos can be recognized outside the confines of the show, and you can immediately be drawn into the storyline just by seeing the same font. The chosen typography has a lot to do with this experience. A good designer will choose a font that will be so encapsulating that it can draw you into a romantic era of time such as Mad Men, terrify you as in The Walking Dead, or draw you into a mystical fantasy of a different world like in Game of Thrones.
This is undoubtedly one of the best (and most popular) shows on TV right now, and possibly even ever. We are down to the final episodes and viewers are waiting in anticipation to find out what is going to happen to Walter White. We are all rooting for the good-guy turned bad-guy and both aliases are demonstrated in the use of the dual fonts in the beginning credits. Each word contains a periodic table style symbol (using the font of Arial MT Bold), which is a reference to Walt’s former life as a Chemistry teacher. Throughout the show, Walt takes on the alias Heisenberg who is the mastermind behind the greatest crystal meth operation in New Mexico. The second font used is known as Bundy. It is shown as a somewhat broken font, which is quite fitting considering we are now seeing Walt’s life beginning to crumble.
For those as obsessed with the show as I am, you can even have fun by transforming your own name into the Breaking Bad Name Lab.