New Balance is one of the best-known sports brands worldwide. This is also one of the largest manufacturers of footwear, clothes and accessories. The brand specializes primarily in producing jogging footwear. It came to the Polish market in 2000. The chain has seventeen brick-and-mortar stores in various parts of Poland, including three outlets.
“Our previous e-store had an outdated structure, was not intuitive, was not adapted to mobile devices. We needed change. We looked for a company able to create an online store fulfilling our needs ”
— Arkadiusz Kotula, eCommerce Manager newbalance.pl