A few months ago we discussed the two main features we are planing for 2014 and the time has come to release the first of them – the Course Marketplace of TalentLMS. The Marketplace is an enabler; it enables Sellers and Customers to efficiently cooperate in a win-win scenario. From the one side Sellers get a prominent channel to promote their courses, and from the other side Customers get direct access to a substantial collection of quality content.
The reasons that led as to create the Marketplace are best illustrated in the following slide. What stands out is the “enormous simplification” opportunity that the integrated marketplace creates as we handle everything in one place.
We call these “enormous simplifications” opportunities, “adoption amplifiers” and you can find a short list of them on the following slide. Both Sellers and Buyers benefited from them either through instant delivery, direct access, transparent licensing or automated commission handling. Think about the level of simplification that iPhone’s Store brought on getting a new app; this is similar but for Courses.