Craft spirits have recently become a popular phenomenon across the U.S. The rise of craft beers over the past decade has set the stage for small batch whiskey, rum, gin, and vodka makers to begin distilling their very own unique blends. According to Fortune.com, 10 years ago there were around 50 craft distilleries in the United States—today there are around 800!
The rapid growth of the craft distillery market has created a lot of competition between suppliers and distributors. With so many consumers interested in tasting and purchasing craft spirits, brands must cater to a variety of demographics. Some craft distillers are gravitating toward custom gins as an alternative to the dry British gin that has been on the market for so long. The small-batch American style is sweeter and has more complex herbal and floral notes. Craft whiskey has also become super popular and new brands are appearing monthly in bars and liquor stores across the country.
According to research from Mintel, spirits positioned as “craft” have accounted for 15 percent of new global spirit launches thus far in 2016. Furthermore, craft spirit launches have increased a whopping 265 percent around the world between 2011 and 2015—and it’s mainly the U.S. that is driving the craze.