Great relationships lead to great referrals — the foundation for an ever-growing client base.
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Case in point:
I was getting my haircut a couple of weeks ago, and my stylist — the salon owner, now in business for over twenty years — told me why she tries to always accommodatewalk-ins. When she was first starting out, a woman covered in dirt walked in straight from fighting a forest fire. The woman had been turned down at another salon and was incredibly grateful that this stylist was able to fit her in—so grateful that she has since referred nearly two dozen women to this salon. This salon owner has a packed schedule and can rarely accommodate new clients, but it’s easy to see why she does everything she can to get walk-ins paired with one of her stylists.
Referrals are built on relationships and the ability to deliver results. By helping your clients achieve what they are trying to accomplish, you create a happy, satisfied pool of people who are frequently more than willing to spread the word about your services.
Asking your clients for referrals is one great way to help grow your clientele. But another powerful way to increase your incoming stream of referrals and grow your client base is to create relationships with other local business owners who also serve your target demographic.