As we head into 2013 you’re likely gearing up for increased signups from the ever-motivated New Year’s resolution crowd. This time of year is great for increasing your membership numbers, but we must be careful to not forget the flip side of the membership coin: retention! In other words, how many of your new signups can you keep engaged throughout the entire year, and how many will still be members next December?
Increasing retention (or reducing your attrition rate) can impact your business’ bottom line to the tune of tens of thousands of dollars each year. It is SO important that our Front Desk developers are building some amazing analytics tools to provide this critical visibility of your membership base.
Here’s a sneak peek at our Member Conversion Cohort Report. It shows you how well you're converting new clients into members and how well you're holding on to those members.