Los Angeles Traffic Gridlock
Anyone who has visited Los Angeles (LA) or lived in the city in the past would think you have super powers if you could solve the city’s traffic problems. Indeed, traffic congestion is a huge concern for LA: it has the 7th longest commute times and the 2nd most hours spent in traffic per resident in the United States.
Time-critical delivery can’t depend on an unpredictable freeway
Let’s say you have a delivery business in LA built on the promise of carrying out deliveries within a 30-mile radius in an hour. If you relied on the unpredictable traffic on a freeway, it could take anywhere from 30 minutes to up to 4 hours or so to make the delivery and this would most likely cause your business to fail. Yet, the 4-hour travel time can often be a reality in LA even for a stretch of only 30-60 miles. It’s this irregularity that can ruin your company’s brand or even shut down the business.
Congested Public Internet = Freeway System in LA
Now, let’s say you are a global enterprise with your headquarters in the US, a design team in Europe and a manufacturing division in China, any delay in communications for mission-critical applications can cascade into delays in design, decision making, production and revenue. The Internet, in this scenario, is the equivalent of the public freeway system in LA.