Field teams rely on real-time data to power mobile retail execution strategies, and they aren’t alone. Groups and departments across a company are affected by the intelligence gathered in the field. As such, data must be easily accessible to everyone in an organization and reflect what’s happening at the current moment. Outdated data, or data that reaches departments at different times, will not only be less valuable, but will also make collaboration more difficult.
Leading outdoor retailer Gerber Gear uses GoSpotCheck’s mobile data collection software to coordinate and collaborate within departments. According to Gerber Gear, the app helps “field reps collaborate with the company’s marketing team to report on a host of metrics and product information that is valuable to new product development.”
This collaboration saves Gerber Gear time and money—With comprehensive, real-time data from the field, other teams, like marketing groups, don’t have to travel to collect competitive intelligence and conduct product research. GoSpotCheck “sends a rep’s data automatically to the appropriate people, summarizing missions and aggregating data across field reps, making accurate data analysis easy and efficient,” Gerber Gear states. In this way, the right software can facilitate collaboration and interdepartmental communication.