One thing that’s always certain in the design world is that there’s never a dull moment. Trends are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin.
As we close out 2016 and look to the next year with anticipation of what awaits, I thought of focusing my sights on one, major area of design: the logo. Whether it’s for brand recognition, instant communicability, or simply visual appeal, logos impact our daily lives in numerous ways.
When browsing the grocery store for food and drink, your eyes naturally settle on the logos on the product packages of various brands. When you’re looking at magazine covers on a newsstand, deciding on which one to pick up and leaf through, each magazine’s logo is what stands out to you and helps you make a faster selection because it already communicates brand identity.