In our increasingly competitive world, it is more critical than ever before that companies encourage their field representatives to drive sales. When it comes to field team management, your reps can, and should, empower sales with the help of mobile data collection—here’s how to make that happen.
Strive for smarter communication.
Retail execution begins with better communication, and with your field team battling for shelf space and superior merchandising, it is critical that decision makers maintain a clear line of communication with reps. Smart communication goes both ways; managers must be able to deliver questions and feedback to reps in real time so that adjustments can be made instantly. Reps must also be equipped to share insights about sales trends and implemented strategies.
Communication within a field team is just as critical. A best-in-class field team is one that shares best practices, with representatives offering advice and suggestions to help each other out and solve problems as a unit. An effective field team should be able to quickly and easily access and manipulate data stored by its members. Without smart communication, sales opportunities are squandered and field representatives can’t reach their full potential.