Getting feedback from your clients on a regular basis is a great way to learn what you can do to improve their experience in your business. And since a typical business hears from 4% of it's dissatisfied customers, hopefully you can turn any frowns upside down.
Why should you collect regular client feedback?
Learn how you can improve their experience with your business
Earn the referrals of their friends, family and coworkers
Gain insight to better serve them and keep them happy
Reduce the risk of attrition
Avoid unhappy customers publicly complaining on social media or to their friends and family
If you don’t have a plan in place yet for surveying your customers, it’s never too late to start. We’ve got some step-by-step guidance below:
Step One: Decide what you want to ask
Keep client surveys short and sweet. Settle on a few questions that will give you insight into how happy your clients are and how you can continue to improve the services you provide.
Here are a few ideas to get you started:
How likely are you to refer someone to our business?
What can we do to improve your experience?
Are there other class or appointment times you’d like to see on the schedule?
Are there other services or classes you’d like us to offer?