Travelers typically visit an average of 38 sites before booking a vacation, and read approximately 6-12 reviews on any hotel before deciding to book, so it’s important for hotels to pay close attention not only to their website, but to their overall online reputation.
Your hotel’s overall online reputation comes from more than just guest reviews. How easy is it to find your hotel online and on maps? What are guests saying about you? What are OTAs saying about you? Can guests engage with you on social media? Your hotel should own the narrative in each of these aspects. Here are 9 tips for ensuring that your hotel leaves just as positive an impression online as it does in person:
1. Build out your website and claim social media accounts.
Developing a great online reputation first begins with a solid web presence. For that you’ll need a well-designed website and booking engine that’s fully responsive to display on all size devices, and developed with sound SEO principles so that search engines can properly index your site. You’ll also want to claim account names on all the major social media accounts, especially Facebook, Twitter, and Instagram, as well as YouTube, Pinterest, and Snapchat, among others. It’s highly recommended that you stay active on social media and create a robust engagement plan, but even if you decide not to use a particular social media channel, at the very least you don’t want another business claiming your brand name.