While hotels spend a great deal of time trying to attract new customers, retaining those they already have is arguably worthy of greater attention.
Most marketers are aware of the fact that acquiring a new customer can cost anywhere between 5-10 times more than keeping hold of a new one. Studies have also found that repeat customers spend 67% more than new customers.
So when a guest books with your hotel via an OTA, doing everything you can to earn their future business simply makes good business sense. With that in mind, here are six retention tips to help incentivize those all-important repeat bookings.