Having a website incorporated into your marketing and growth strategy is not an additional thought anymore—it’s a necessity. Gone are the days where a static brochure-style site is going to interest potential clients. I still stumble upon ugly and confusing sites daily. It’s a shocker! On top of the design, we now have to be content creators as well. So it’s important to get the balance between marketing, selling, and engaging right.
All this leads to the seven elements that are imperative for a successful and sharable website in today’s social online landscape.
1. Great looking header & logo
Great looking doesn’t mean flash technology with all the bells and whistles from 2006. It means your header is clean, effective, and above all memorable. Be sure to use your logo properly and make it the centerpiece of your overall header image. Branding is more important today (especially online) than it has been for a long time.