Typography is one of the most important and gratifying components of graphic design. Regardless of how experienced a designer you've become, it’s always helpful to recharge your mind about the principles of typography. Try to learn specific things like the origin of a particular font or the structure of a typeface since stuff like this can enrich the meaning of your design. It’s quite impressive, especially to your potential clients, when you actually know your craft. Also, as a designer, it's your responsibility to know the ins and outs of typography. And once you know the rules, it's easier for you to break them!
As with any skill or trade, you need to learn specific rules and guidelines before you can fully develop and expand your skill set. Here are 20 of what experts consider to be the most crucial principles of the art of typography.
1. Learn the basics.
The first step to more effective typography is to study the nitty-gritty of the art. If you’re new to its principles, you may think typography is just a straightforward practice. The truth is, it’s pretty complex because it’s a combination of art and science.