The success of your retail execution strategy and the question of how to improve retail sales rely heavily on the quality of your field data collection software. Does it allow for real-time data collection and analysis? Is it robust enough to capture all of the intelligence your field team does on a regular basis? Field reps are your eyes and ears on the ground; no one knows what actually happens in store quite like they do. Therefore, the data they collect is priceless. And if you equip your field team with a peak-performance mobile data collection tool, then you can rest assured knowing that you are taking good care of your invaluable data from the roots up.
Here’s how you can nurture and take care of your field data.
Ensure your field team is collecting clean, accurate, and structured data. The best way to guarantee this is to use a strong mobile tool, one that minimizes human error and offers flexible data collection with a user-friendly interface and pre-populated data entry fields with drop down menus. When it comes to poorly executed plans and merchandising strategies, weak data is often the culprit.