A creative brief is the most important part of any creative project. It serves as the outline of all the work that is to be done. It is a summary of every single aspect involved in the project, making it easier for both client and designer to keep track of their progress. Creating a creative brief can be a daunting task. To help, we'll go over the ins and outs of how it's done.
What a Creative Brief Brings to the Table
Yes, creative briefs may be tedious to work on, but it does make the entire creative process a whole lot easier. And considering the fact that creative and marketing teams seem to be using them less frequently these days, the emphasis on its importance should be reiterated.
A creative brief is important because:
It aligns the client and the design team, allowing the client to understand the design aspects better and the design team to understand the client’s goals for the project.
It makes the creative process faster, because it clears up any misunderstanding even before the project begins.
It holds the right people accountable, as it clearly explains every aspect of the project, which means that any flaws at the end would hold the assigned team accountable for not aligning their work with the brief.
It cuts the approval process shorter, as clients or managers will most likely approve any step that is briefly but clearly explained in the brief, rather than one that is vague and unplanned.
It ensures a better outcome, as planning ahead allows the entire team to avoid unnecessary risks and problems that could take their focus away from the most important aspects of the project.
Seeing all the things that a creative brief has to offer, there is no doubt that it is one part of the creative process that just can’t be taken out.