I need to start with a disclaimer. When I say ”sucks”, I don't mean your design (which I'm sure is beautiful). I mean, does your portfolio site bring you clients on demand?
No? Then it sucks. But don't worry. Mine used to suck too. So did everyone else's.
There’s a big problem in the design community. We don’t know how to sell our services. In fact, we fail miserably at it. It's the part of the biz we didn't realize we had to do, and by the time we figured it out, the rent was already due and we had to put food on the table.
I hope to help you overcome that in this blog post.
I co-run an agency, Unexpected Ways, and from many years of testing, tweaking, and refining, we finally turned our website into a predictable source of business. We turn on ads and traffic sources when we want clients. We turn them off when we don’t.
It really can be that simple.
Right now we're undergoing a major renovation based on even more things we've learned - but here are some of the biggest lessons that made the last version of our site such a huge success.