One of the most critical aspects in almost everything we do in today’s corporate world is graphic design. When you build a website, it’s the design that would make page after page appealing enough for the visitors to decide to stay and see what else you have to offer. In marketing a brand, it’s also the design that creates the mood for the target audience and makes them realize how the products that a particular brand offers fit their personality perfectly. This is why it’s important to invest in graphic design. But the problem that graphic designers usually have is this: how much of an investment should a client put into my work?
Before figuring out how much your rate should be, it’s important to realize just how important your work is. A lot of graphic designers have no idea how much to ask for because they fail to see the importance of their work. Knowing what value your product gives to your clients would also somehow help you quantify the value of the work you do.
With every client you work with, you immediately become responsible for creating an identity for them. It’s not about you or who you are as a designer. It’s about what the client wants and what suits them the most. If you fail to give the client an identity that describes them perfectly, you also fail to give them the value that they paid for.