What happens when you have a Subject Matter Expert (SME) and an Instructional Designer (or an eLearning program developer) in one room?
You have a creative meeting that ends with a specific outline for the course, complete with interactivity nodes highlighted. And of course, a very confident instructional designer who knows the program would sell before it hit the shelves!!
This is because the material is both learner and organization centered, stemming from core objectives.