I mean, we always hear about the heroic entrepreneurs or inventors that created some new product or service (e.g. Jobs, Zuckerberg, Larry Page and the rest), but we seldom hear about the marketing departments and agencies that helped make it a success after it was created.
Maybe that’s because most people think that marketing is superfluous, and that “if you build it, they will come”.
Well, this might have worked for Kevin Costner, but it’s a sure-fire way to tank in the market for the rest of us. It doesn’t matter if you have the best product in the world; unless you market it correctly, it’s near impossible that it will succeed.