If you’ve got a good product/service and decent website traffic, but your conversion rate is low, don’t panic. It can seem daunting because a 3% conversion rate means 97% of your web traffic is leaving without buying a thing, but with some hard data and a few tweaks, you can boost your conversion rate and profits. With a structured approach toward conversion rate optimization (CRO), your business is twice as likely to see a large increase in sales.
#1. Split Test
Split testing, or A/B testing isn’t going to optimize your conversion rate directly. Instead, it’s going to give you the critical information you need to determine what your customers are more likely to respond to, which will help increase your rate.
For effective split tests, choose to test a single element at a time. Testing too much at once can complicate figuring out what worked best. Test a number of things, from the page layout, to the color scheme, to the headline and copy, and even the offer itself.