Local search marketing can be trickier for enterprise brands with 50 to 1,000 storefronts. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can still dominate local marketing. Here’s Balihoo’s top seven tips for enterprise brands looking to leverage local marketing:
Localize all creative marketing, search ads, and online landing pages. This can be as simple as updating the location based on your target customer base and as complex as creating separate landing pages with unique title and meta tags, appropriate Schema, photos, Google Local Map, and an optimized URL.
Fully automate paid search campaigns across all locations. Set individual budgets for each storefront that reflect the individual market and your business’ goals. Software like Balihoo allows you to set up data rules that determine which campaigns run each day for each location, and absorbs real-time location-level data to customize creative automatically. Implementing this type of software will go a long way in maximizing your local marketing ROI while minimizing the effort to do so.